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Research papers

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Lynne O'Shea
June 15, 1979
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Citation

O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-gap-study